Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.
Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic.
93% of online experiences begin with a search engine. Source: Search Engine Journal
The Best Place to Hide a Dead Body is Page Two of Google Source: Huffington Post